Archive for 2011/08 :

My thoughts on mixing HTA with regulation? The writing’s on my wall…

Posted by MedTech Europe on 17/08/11

Not too long ago, I was invited to a friend’s 40th birthday party. As many other guests I came up with my best wishes and cheers stressing the benefits of getting “settled, mature, wise, stable, change-resistant and risk and-averse…” That was then, but it did make me think when today I was once again reading [...]

Facing up to the Social Media Challenge – How Should the Industry Engage with Consumers?

Posted by MedTech Europe on 09/08/11

Next week, pharmaceutical, biotechnology and medical device companies will change the way they interact with consumers on Facebook. These changes are occurring, not based on new communications strategies or industry regulations, but because Facebook itself is changing its policies. On May 17, pharmaceutical, biotechnology and medical device company Facebook users were notified via email of [...]

HTA in Medical Technology – The Displacement of Concepts

Posted by MedTech Europe on 03/08/11

I’m fascinated by organisations. In particular, I’m in intrigued by the way some organisations succeed at their chosen task whilst others fail. There are, of course, lots of explanations for what separates “the wheat from the chaff”, as we English say. Some academics say it is the firms’ capabilities and resources, others their culture, still [...]

The MedTech Europe blog rss

A blog on trends, issues, opinions and views about the medical technology industry. It is a collection of former Eucomed blogposts and brand new MedTech Europe ones. more.



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